The platinum supply demand dynamic was in supply deficit in 2014 by about a million ounces due to a six month South African mining strike and steady demand.
Platinum demand comes primarily from automobile manufacturers, jewelry, the chemical petroleum refining and electronics industries. Industry analysts do not include platinum investment demand as part of overall demand partially because sales of platinum coins have been de minimus. In recent years however, platinum exchange traded funds (ETFs) and other exchange trade products (ETPs) have provided a boost, albeit inconsistent, to platinum demand.
Platinum Demand and Use 1980-2014
The biggest drivers of platinum demand are jewlery and automobile manufacturing.
Credit Suisse AG projects that the platinum supply demand dynamic will remain in deficit in 2015.
Industrial applications provide about 70% of the annual platinum demand.
Platinum Demand for Automobiles
Platinum is used in automobile catalytic converters that reduce Nitrogen Oxide emissions. Global platinum demand for use in catalytic converters rose from from 740,000 ounces in 1980 to 2,460,000 ounces in 2000 to 3,457,000 ounces in 2014.
The bulk of the gains in platinum auto demand has come from China where catalytic converters are being added to China's increasing auto fleet. China's platinum demand for use in catalytic converters has risen from 32,000 ounces in 2000 to an estimated 527,000 ounces in 2014.
Demand for platinum for use in automobiles constitutes about 45% of total demand.
Platinum Demand for the Chemical Petroleum Refining Industry
Platinum is used as a catalyst to up grade low octane petroleum based products to high octane ones. Global platinum demand for use in the chemical petroleum refining industry has risen from about 380,000 ounces in 2000 to approximately 640,000 ounces in 2014.
Demand for platinum for use in the chemical petroleum refining industry constitutes about 10% of total demand.
Platinum Demand for Electronics
Platinum is used as a coating on computer hard drives. As demand for computers shifts from desktop to tablets, mobile devices and lap tops, platinum demand in this sector is expected to decrease.
Demand for platinum for electronics decreased from about 300,000 ounces in 2000 to just under 200,000 ounces in 2014.
Demand for platinum for use in electronics about 3% of total demand.
Platinum Demand for Jewelry
Platinum is an attractive "white" metal that is prized for its rarety as much as for its beauty. Platinum rarely tarnishes and is hypoallergenic making it ideal for upper end elegant jewelry.
Platinum demand for jewelry grew from approximately 505,000 ounces in 1980 to approximately 2,200,000 ounces in 2014. The bulk of platinum jewerly demand comes from Asia. Japanese platinum jewelery demand peaked in the mid to late 1990's at over million ounces annually. Recent Japanese demand has fallen to about 200,000 ounces annually. The drop in Japanse platinum jewelery demand has been replaced by Chinese demand that has averaged over 1.2 million ounces from 2010-2014. Chinese platinum jewelry demand accounted for about 75% of overall platinum jewelry demand in 2013.
Demand for platinum for use in jewelry constitutes about 30% of total demand.
Other Sources of Platinum Demand
The remaining platinum demand comes from use in electrodes, anticancer drugs, fuel cells, dental applications, oxygen sensors, spark plugs and turbine engines.
Platinum Investment Demand
Platinum has no real monetary history other than a short period of time in the 19th century during which Russia minted platinum coins. Platinum recently, however, has been warehoused in vaults to satisfy ETF investment demand.
Platinum Exchange Traded Funds
Platinum ETF and ETP demand are not included in over all platinum demand. If they were, the deficit shown above would be even greater. Since 2007, approximately 2.5 million ounces have been added to platinum ETFs. Launched in early 2013, South Africa's Absa Capital's NewPlat ETF is the largest platinum ETF holding approximately 910,000 ounces of platinum.
The United States Mint sold American Platinum Eagle coins from 1997-2008. Sales of these coins were relatively strong the first few years of mintage (approximately 250,000 one ounce American Platinum Eagle coins were sold from 1997-1999) but tailed off to under 10,000 one ounce American Platinum Eagles sold annually from 2003-2007. In 2008 the U.S. Mint sold 20,800 once ounce American Platinum Eagle coins. The American Platinum Eagle coin was also minted in 1/10, 1/4 and 1/2 ounce denominations.
The U.S. Mint brought back the American Platinum Eagle coin in 2014 and sold 16,500 one ounce American Platinum Eagle coins. None have been minted to date in 2015.
Sales of American Platinum Eagle Coins 1997-2014
American Platinum Eagle coins sold well their first three years of mintage.
Platinum Canadian Maple Leaf Coins
The Royal Canadian Mint also sells a platinum coin series- the Platinum Canadian Maple Leaf coin. In 2014, the Canadian Mint sold 19,500 ounces of these platinum coins.
Royal Canadian Mint Platinum Sales 2009-2013
The Canadian Mint has sold under 100,000 ounces of platinum from 2009-2013.
Perth Mint Platinum Sales
The Perth Mint sells platinum coins in small amounts.
*Through March 18, 2015. Sales of platinum at the Perth Mint are relatively strong in 2015 as the Gold Platinum Ratio has been greater than 1:1 all year making platinum inexpensive in comparison to gold.
Platinum mining represented approximately 83% of the annual global platinum supply of about 6,000,000 ounces in 2013. The remaining supply (or about 1,300 ounces) came from secondary sources.
Nearly all the world's platinum comes from South Africa and Russia.
South Africa produces the bulk of the world's platinum supply.
Virtually all of U.S. platinum mining production (about 2% of the world's total) comes from the Stillwater Mining Company in Montana that operates two mines in that state.
China and Platinum
China is the world's largest consumer of platinum for jewelry. In recent years, China has increased its platinum mining production to about 70,000 ounces in 2014 from about 20,000 ounces in 2000. Volume of platinum deliveries on the Shanghai Gold Exchange have also increased in recent years:
Platinum trading volume has increased nearly three fold on the Shanghai Gold Exchange since 2005.
Secondary Platinum Supply
In 2013, over 83% of secondary platinum supply came from recaptured platinum from auto catalytic converters, up from abut 32% in 1995, reflecting the increased use of platinum in car manufacturing. The remaining secondary platinum supply in 2013 came from jewlery (about 4%) and platinum recaptured from end of life electronics (about 12%).
Existing Platinum Stock Piles Provide the Metal To Cover the Supply/Demand Deficit
According to the CPM Group, the supply/demand platinum deficit in 2014 was made up by "stale bull" investors who liquidated their positions and by commercial stock piles that added to the platinum supply. Once these souces are gone, demand will need to be met from mining and secondary supply sources.
How Rare is Platinum?
Global platinum production was just under six million ounces in 2013 and about 5.3 million ounces in 2014.
Platinum mining production is but a sliver (.7%) of the total global precious metals mining production.
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Platinum market data - CPM Group
2013 Silver, Gold and Platinum mining production sources: The Silver Institute, World Gold Council and CPM Group, respectively.
United States and Canadian Mint sales figures from the United States and Royal Canadian Mint, respectively.
All charts produced for Smaulgld, courtesy of Nick Laird of Sharelynx – The Gold Standard in Precious Metals Charts, other than the Canadian Mint and Platinum Mining charts which are my own inartful creations.
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