Real Estate Marketing Gone Wrong

Real Estate Marketing Gone Wrong Real Estate Marketing “Right now may actually be one of the best times to buy a home” National Association of Realtors 2006 Marketing Campaign As it turned out when that statement was made, it was probably the worst time to buy a home. Promoting home ownership as a primary real Read More →

Why Mobile Matters for Real Estate Agents

Mobile Marketing for Real Estate Agents Real Estate Marketing Google recently caught the attention of Realtors when it announced that web sites with bad or non existent mobile web sites would be hurt in its search engine results. Perhaps a more important reason for real estate agents to optimize their sites for mobile devices isn’t Read More →

Pay Per Click Advertising For Realtors® in Four Steps

Pay Per Click for Real Estate Agents Real Estate Marketing “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” – H. James Harrington Unlike Read More →

Should Google & Yahoo Pay their email Users?

Now that giving away products and services for free has proven to be a viable business model, will a profitable model of paying consumers to use products emerge? People using free product are learning that “free” comes with a hefty privacy price. In any transaction two parties assign relative values to what they are exchanging. Read More →

Realtors®: Put That Coffee Down!

Real Estate Marketing “Put that coffee down! Coffee is for closers.” “The leads are weak? YOU’RE weak!” Blake in Glengarry Glen Ross Yes, put that coffee down and call your leads now! In my professional and personal experience I have too often seen Realtors leave leads left untouched. This is a huge mistake. I’ve heard Read More →